Fernley Camera and Photo Products

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  A great photograph is one that fully expresses    One should really use the camera as though  
  what one feels, in the deepest sense, about    tomorrow you'd be stricken blind.   
  what is being photographed. - Ansel    - Dorothea Lange  
  Adams      
      The difficulty with color is to go beyond the  
  I think the best pictures are often on the edges    fact that it's color to have it be not just a  
  of any situation, I don't find photographing the    colorful picture but really be a picture about  
  situation nearly as interesting as    something. It's difficult. So often color gets  
  photographing the edges. - William Albert    caught up in color, and it becomes merely  
  Allard    decorative. Some photographers use [ it ]  
      brilliantly to make visual statements combining  
      color and content; otherwise it is empty.   
      - Mary Ellen Mark  

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  Now to consult the rules of composition before    Photography records the gamut of feelings  
  making a picture is a little like consulting the    written on the human face, the beauty of the  
  law of gravitation before going for a walk.    earth and skies that man has inherited and the  
  Such rules and laws are deduced from the    wealth and confusion man has created.   
  accomplished fact; they are the products of    - Edward Steichen  
  reflection . . . - Edward Weston      
      I think you have to have a real point of view  
  Photography takes an instant out of time,    that's your own. You have to tell it your way.  
  altering life by holding it still. - Dorothea    And, I think that it's a mistake to shoot for a  
  Lange    specific magazine's point of view because it's  
      never going to be as good. You have to shoot  
      for yourself and photograph [the way] you  
      believe it. - Mary Ellen Mark  

 
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