Arcadia Camera and Photo Products

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  You've got to push yourself harder. You've got    One should really use the camera as though  
  to start looking for pictures nobody else could    tomorrow you'd be stricken blind.   
  take. You've got to take the tools you have and    - Dorothea Lange  
  probe deeper. - William Albert Allard      
      The camera makes everyone a tourist in other  
  ...words and pictures can work together to    people's reality. - Susan Sontag  
  communicate more powerfully than either      
  alone. -William Albert Allard    The difficulty with color is to go beyond the  
      fact that it's color to have it be not just a  
  Photography is about finding out what can    colorful picture but really be a picture about  
  happen in the frame. When you put four    something. It's difficult. So often color gets  
  edges around some facts, you change those    caught up in color, and it becomes merely  
  facts. - Gary Winogrand    decorative. Some photographers use [ it ]  
      brilliantly to make visual statements combining  
      color and content; otherwise it is empty.   
      - Mary Ellen Mark  

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  Photography takes an instant out of time,    Sometimes you can tell a large story with a  
  altering life by holding it still. - Dorothea    tiny subject. - Eliot Porter  
  Lange      
      A great photograph is one that fully expresses  
  There is nothing worse than a sharp image of    what one feels, in the deepest sense, about  
  a fuzzy concept. - Ansel Adams    what is being photographed. - Ansel  
      Adams  
  Now to consult the rules of composition before      
  making a picture is a little like consulting the    You can find pictures anywhere. It's simply a  
  law of gravitation before going for a walk.    matter of noticing things and organizing them.  
  Such rules and laws are deduced from the    You just have to care about what's around you  
  accomplished fact; they are the products of    and have a concern with humanity and the  
  reflection . . . - Edward Weston    human comedy. - Elliott Erwitt  

 
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