Rockford Camera and Photo Products

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  The virtue of the camera is not the power it    [Photography] is a way of feeling, of touching,  
  has to transform the photographer into an    of loving. What you have caught on film is  
  artist, but the impulse it gives him to keep on    captured forever . . . it remembers little things,  
  looking. - Brooks Anderson    long after you have forgotten everything.   
      - Aaron Siskind  
  Photography suits the temper of this ageof      
  active bodies and minds. It is a perfect    There is nothing worse than a sharp image of  
  medium for one whose mind is teeming with    a fuzzy concept. - Ansel Adams  
  ideas, imagery, for a prolific worker who      
  would be slowed down by painting or    Photography takes an instant out of time,  
  sculpting, for one who sees quickly and acts    altering life by holding it still. - Dorothea  
  decisively, accurately. - Edward Weston    Lange  

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  A picture is the expression of an impression. If    Photography knows how to authenticate its  
  the beautiful were not in us, how would we    misrepresentations. - Mason Cooley  
  ever recognize it? - Ernst Haas      
      I think you have to have a real point of view  
  A great photograph is one that fully expresses    that's your own. You have to tell it your way.  
  what one feels, in the deepest sense, about    And, I think that it's a mistake to shoot for a  
  what is being photographed. - Ansel    specific magazine's point of view because it's  
  Adams    never going to be as good. You have to shoot  
      for yourself and photograph [the way] you  
  You can find pictures anywhere. It's simply a    believe it. - Mary Ellen Mark  
  matter of noticing things and organizing them.      
  You just have to care about what's around you      
  and have a concern with humanity and the      
  human comedy. - Elliott Erwitt      

 
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